Asset Preparation

Evaluate Property and Determine Accurate Rental Rate

• Perform detailed documentation of the interior and exterior including photos
• Offer recommendations on repairs and cosmetic improvements that maximize monthly rent while providing good ROI.
• Gather data on rental rates in the area and work with owners to determine the optimal rental rate. Rent research will vary, but should include looking at the recently rented comparables according to size and type.
• Discuss with owners the pros and cons of different policies such as accepting pets, allowing smoking etc.
• Install a lock box

Market the Property for Rent

• Prepare home for rent
• Clean home and optimize interior appeal
• Manicure landscaping to increase curb appeal
• Create ads tailored to the property and advertising medium. Some of the mediums commonly used are:
• Paid and free rental listing websites
• Print publications
• Signs
• MLS
• Fliers
• Work with other realtors and leasing agents to find a tenant
• Field calls from prospects for questions and viewings
• Meet prospective tenants for showings throughout the week and weekend.
• Provide prospective tenants with rental applications that are legally compliant with fair housing laws
• Collect applications with application fee